• iNOA delivers the following benefits in a no ammonia, 60% oil-based, vegan* formulation.
• Up to 3 levels of lift.
• 100% grey coverage, with long-lasting results.
• Visibly healthier hair, with +48% shinier hair.**
• Uncompromised comfort, with an odorless, no-drip formula that is easy and fast to apply.
• iNOA is a certified vegan product, containing zero animal-derived ingredients or byproducts.
• iNOA's 88 shades are categorized into one of ten tonal families, are fully intermixable,* allowing to effortlessly deliver on your color inspirations.
• iNOA is ideal for grey coverage, all-over applications, or use in a double-process service along with demi-permanent or lightener.
• iNOA has the ability to lift up to three levels.
• iNOA's low concentration of alkaline agents makes it an exceptional choice for clients of all hair formations, ensuring equitable color results.